The Plague of Cheating and Internet Plagiarism :: Journalistic Essays

Internet Essays - The Plague of Internet Plagiarism Not all thieves lurk in dark alleys and parks. Some sit with their faces lit by the glow of their computer monitors, copying, pasting, and printing. It may seem like just another helpful source of information, but the Internet has taken the theft of "intellectual property" to a new level. Part of the problem is that most students don't really know the exact definition of plagiarism or its consequences. Some say that using someone else's ideas without attributing them is a form of theft, but most people don't think of it as a serious crime. For teachers, Internet plagiarism has been especially problematic compared to "theft" from other sources. This is because it is so difficult to locate the origin of Internet material. To counter student plagiarism, Internet services designed to detect copied material have emerged to aid teachers. One Internet company, TurnItIn.com, has developed a system for detecting material plagiarized from the Internet. Teachers can upload student works onto the site, which searches for similarities to material from all over the Web. The teachers receive an "originality report" within a few days. To utilize this new technology, a few teachers at this high school are having students submit their papers on disk as well as on paper. "The threat of using [these programs] will stop a lot of students. They will be afraid they'll be caught. Unfortunately, fear is what works," English teacher Judy Grear said. English teacher Barbara Swovelin said, "With all the info that's on the Internet, it's understandable that we go to it to get information. It's understandable that people would use it as a resource. The legal and moral issues come in when students use it improperly." A main concern is not only the use of a few plagiarized sentences, but of entire papers. "Paper mills" like SchoolSucks.com and Evil House of Cheat are some of the most popular sources for pirated papers. Sites like these, which have achieved fame and notoriety among slackers everywhere, were the motivation for TurnItIn.com and similar sites. In addition to such blatant "cut and paste" plagiarism, most teachers agree that students must be wary of the theft of ideas. One plagiarism-detection program, Word Check, asserts through their Web site, "Whether you agree or disagree on how information should be used or reused in digital form, one thing is clear: protecting intellectual property from theft and infringement is the number one security issue.

Consequences Of Oil Spill Disasters Environmental Sciences Essay

On March 24, 1984 the oil oiler Exxon Valdez entered Prince William Sound which is on the manner towards California. Due to the conditions and unnatural sea conditions, the ship ran aground and began sloping oil. Within a fraction of second an environmental incubus began that changed non merely the Prince William Sound but the universe. Within a short period of clip a sum of 11,000,000 gallons of Alaska North Scope petroleum oil leaked into environment from the ruptured hull of the ship. Within a month the petroleum oil had been driven along a way stretching about 750km to the sou'-west. The killing procedure took 3 old ages and the cost was over 2.1billion ( usd ) . The decease toll in footings of wildlife in the sea was reeling and the full impact may ne'er be known. The Exxon Mobil Corporation or Exxon Mobil, is an American transnational oil and gas corporation. Exxon Mobil is one of the largest publically traded companies in the worldhaving been high ranked. Over the last 125 old ages Exxon mobil has evolved from a regional seller of kerosine in the United States to the largest publically traded crude oil and petrochemical endeavor in the universe. Today Exxon Mobil is best known by their familiar trade names and names such as Exxon, Esso and Mobil. They are doing merchandise that drive modern transit, power metropoliss, lubricate industry and provides petrochemical edifice blocks that lead to thousand of consumer goods. Vision – Progress in energy efficiency across planetary refinement and chemical operations by 10 % between the twelvemonth 2002 and 2012. The refinement and chemical concerns are in charge for make their vision to come alive. Under the counsel of the presidents of refinement and chemical, site operations direction implements facility-level energy strength betterments. Exxon mobil ‘s Corporate safety, security, wellness, and environment Department collects informations sing the advancement from the concern and make presentation one-year footing to the Management Committee and the Public Issues and Contributions Committee of the board reappraisal and treatments. As one of the universe ‘s largest publically traded integrated energy company, Exxon Mobil ‘s premier duty is to place, develop, and safely present dependable supplies which in energy signifier to people around the universe while supplying a return for their stockholders. To accomplish their purposes and vision, Exxon has its ain aims. Economic development Exxon looks frontward to make a long term economic and societal benefits from their undertaking and presence. To keep smooth gross flows Exxon Mobil employ a assortment of incentive plans and economic support which aid cut down barriers for development. This besides guarantee to better local substructure, create occupations, enhance instruction and drive economic activity faster. Safety, wellness and the workplace Exxon mobil give more precedence to protects the safety of their employees, contractors, clients and the populace. They ever try to keep their nucleus value which is safety, security and wellness. They besides encourage employee development and a positive ambiance. Environmental public presentation While stressing safety, wellness and workplace, Exxon mobil besides conveying along their concern in mode protects the environment. They integrate ecological considerations during the development of a undertaking.Oil refinery industrial procedure and operationCrude oil is the get downing point of doing crude oil fuels, lubricators, medical equipment, electronics and so many things. These rough oil is taken from under the land or deep ocean. The rough oil comes from deep resistance where the remains of the workss and animate beings from 1000000s of old ages ago have been heated and pressured over clip. By and large the petroleum oil is blackish in coloring material. There are many types of petroleum oil.The refinement procedureOnce the petroleum oil has been discovered, it drilled and brought to the Earth ‘s surface. Than it transported to a refinery by grapevine or ship. At the refinery, it is converted into consumer and industrial merchandises. There are 3 major refinery proce dure behavior by Exxon mobil to alter rough oil into finished merchandises.SeparationIs the first measure to divide the petroleum oil into its of course happening constituents. The procedure call distillment where using heat is carried out to carry through the separation procedure. Separation performed in a series of distillment towers, with the bottom merchandise from each tower feeding the following. The hottest point of the distillment tower can make every bit much as 400 degree Celsius. Merchandises from the distillment tower scope from gases at the top to really heavy, syrupy liquids at the underside. In all instances, these merchandise watercourses are still considered unfinished and necessitate farther processing to go utile merchandises.DISTILLATION PROCESSConversionDistillation seperates the petroleum oil into unfinished merchandises. However the merchandises non of course exist in petroleum. In this phase, there is excessively small gasoline and excessively much of heavy oil left. So the transition procedure carried out to change over low valued heavy oil into high value gasoline. The transition procedure is so much of import in the oil refinery procedure. All merchandise in the refinery procedure stands in same edifice blocks which is C and hydrocarbon ironss. The longer the concatenation the heavier the merchandise will be. The procedure of change overing the heavier hydrocarbons into lighter hydrocarbons is the nucleus intent of the transition procedure.PurificationOnce the petroleum oil has through the procedure separation and transition, the resulting merchandises is ready for purification procedure. This procedure is fundamentally sulphur remotion procedure. This procedure is done by hy drotreating procedure, where convert heavy molecules into lighter 1s. Finally the modern refinery and petrochemical engineering can transform the petroleum oil into literally 1000s of usage full merchandises.Hazard that lead to oil spill catastrophe and pollutionThe tragic accident which happened in Alaska ‘s Prince William Sound is profoundly regretted by the company. The major hazard encountered by Exxon Valdez was go throughing through icebergs. The captain has ordered his 3rd mate to turn around the iceberg and handed him the wheels. He than replaced by another adult male. So the message was non sent to him. Miscommunication seems to play a major portion for this oil spill. The captain failed to supply a proper direction and orders to his 3rd mate due to damage of intoxicant. The direction besides plays a portion in making hazard which lead to the catastrophe. They failed to supply plenty work force for the captain. The U.S seashore guard besides failed to supply sufficien t information on vas traffic system. There besides much hazard may do oil spill but non the Valdez spill. Natural ooze besides can do oil spill. When the tectonic home bases shift place there are some oil escape from the militias trapped deep under the ocean. Natural ooze is besides addition due to human activity such as boring. The method choose to make full the well besides one of the hazard which lead to the spill. For illustration BP besides chose to lade the well with saltwater, instead than weighty boring clay. This procedure than go forthing the well vulnerable to an rush of oil and gas. A status that is non allowed for exploratory Wellss drilled in other topographic points, experts said. The company besides chose non to utilize automatic stoppers, devices put inside the pipe that besides can blockade oil and gas which lead to detonation. Oil remains a preferable energy beginning and increasing demand for this resource translates to an increasing demand to transport them where they are needed safely, quickly and at the cheapest cost. In this respect, grapevines remain a cost-efficient pick particularly for transporting at long distances on land. Consequently, building of these mega grapevine substructure undertakings will hold immediate important impacts on the environment in the event of a big release of hydrocarbons. It is necessary so that these undertakings be carefully assessed and managed to extenuate the inauspicious impacts of an oil spill incident. The companies involved in oil derive each have their ain informations. They are besides each responsible for operations. If informations non shared consequently, there will be opportunities of accident which may subsequently do oil spill. They should portion the informations otherwise and carried out the operation otherwise. Another the most common hazard that lead to oil spill is runoff from the land. Many land-based engines are running by crude oil fuel or crude oil based lubricators. All these substances are easy released, where roll uping on roads and in the land where eventually stop up in ocean. This happens due to miss of consciousness among us. These issues may do a serious pollution issue.Consequences of all the jeopardies of the spill catastropheThe 1989 Valdez incident was one of the lowest points in Exxon Mobil ‘s 125 twelvemonth history. The incident made Exxon Mobile took duty over the oil spill. As portion of the condemnable supplication understanding, the tribunal fined Exxon $ 150 million. They spent over $ 4.3 billion. The killing procedure required about 10,000 plus workers, 1,000 over boats and approximately 100 over aeroplanes and choppers. The all right which Exxon Mobile paid was the largest all right of all time for the environmental offense. This was the direct impact from the catastrophe. The spill had caused over $ 300 million injury particularly to economic wise more than 32 1000 people whose supports depended on commercial fishing. Oil spill hold a serious consequence on marine life every bit good. Oil spill cause dislocation of gas exchange. This ulterior lead to decease of plankton and fish. The petroleum oil besides poisoning animate beings. Marine life dies due to this grounds. Besides marine life birds besides affected by oil spill. Birds which have direct contact with oil affects its protective outer coat. It breaks down the insulating capacity of plumes and pelt and motion. Spending which allocated for touristry decreased by eight per centum in south cardinal Alaska and by 30 five per centum in south west Alaska in the twelvemonth after the spill. Deceased fishes and birds all get washed up on the shoreline and the oil slipperiness interferes in actions such as seafaring, swimming, fishing and touristry. The local touristry industry suffers the much because tourers are non acute in coming to a coastal country where they can non make the activities which listed above. There was a loss of around 9,000 visitants and $ 5.5 million in province disbursement. Industries that depend on clean saltwater for regular operations can besides impact because operations have to be stopped while the procedure of cleaning the H2O. Oil spill besides straight affects the economic system. Recreational athletics fishing had direct impact from Exxon Valdez oil spill. This loss was estimated based on the impacts of the oil spill.for the twelvemonth 1989, the doomed was estimated around $ 580million. The oil spill catastrophe is non a job which can be cleaned instantly. It leaves a long term effects to the environment. After 12 old ages from the spill, a study showed oil could still be found on half of the 91 indiscriminately selected beaches. For illustration, serious exposures for old ages after the spill to oil persisting in sedimentary safeties were proves from biomarkers in fish, sea otters, and sea ducks confidentially connected with deposits for egg laying or forage. These continual exposures improved mortality for old ages.Improvements and alterations in the directionAfter the awful incident, Exxon Mobil had doubled its long-time committedness to safeguard the environment, employees and runing communities over the worldwide. To forestall another catastrophe Exxon Mobil had modified its oiler paths. They planned consequently the paths. They even instituted drug and intoxicant testing plans for safety and sensitive issue. They had learned a lesson from the old catastrophe. Implementing more extended periodic appraisal of Exxon Mobil vass and installations seems another measure to forestall oil spill. They even applied new engineering to better vas pilotage and guarantee the unity of oil containment systems. Not merely Exxon Mobil but each and every direction involved in this field should fix some betterment to forestall oil spill. There are ; – Hazard appraisal – through a comprehensive hazard appraisal, can organize a solid scientific foundation for all their response programs. . It gives an indicant on where you can place your intercession steps and what equipment needs to be at that place to efficaciously pull off a spill incident. Environmental sensitivenesss – see the sensitivenesss in the country which may be potentially impacted in an oil spill. Pipeline response scheme – the grapevines are normally really long and it is non possible to mensurate spill sensor every kilometres. So should pattern sitting of response bases to react in an efficient and timely mode. Equipment types and measure – the quality of the equipment is really of import. Management should verify whether the equipment following the ISO criterion. Stakeholder direction – this is an unmarked critical component. A stakeholder is anyone who has an involvement in the undertaking and can act upon or impact the success of a undertaking. Management should see and understand their motivations and place

The Use Of Cell Phone Usage - 971 Words

The Use of Cell Phone Cell phone usage started in 1973. Motorola was the first company to invent cell phone. They produced first cell phones which were connected with the cars. (‘’http: mashable.com’’). At that time, People were using car cell phones primarily for business. After 1973. Companies started updating cell phones technologies throughout the years. Cell phone technologies has a variety of options Internet. The use of google maps, which people use to find addresses, how many mileage people need to drive to where they want to go? Video chats, people use to make a video call where they can see the person they are talking to the library book store app, the old days people will have to buy the books from the bookstore But now people can download any book they want and save to their phones. Therefore, everybody should depend on using the cell phone in their daily life, because it makes it easier to connect with families, friends, and what is happening around the world. T he first advantage of people who use cell phones are that they are able to communicate with their families, and friends and for work. People of my father’s generation didn’t have cell phones, so whenever my father wanted to contact his family and friends who lived in different places, he would either write a letter to them or he would record his voice on a cassette and they would reply after days or months. These days when I call him on his cell phone any time I want, he says, â€Å"I am so happy,Show MoreRelatedPros and Cons of Cell Phones in Schools626 Words   |  3 PagesAmericans place and receive most, if not all, of their calls on a wireless phone. The increase in cell phone usage has expanded into our children’s schools. Many children in today’s society carry a cell phone on their person to school. This increase of usage and change of demographic has created a debate in many schools. 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Impact of human capital on financial performance of the insurance companies in Pakistan; State life efu. - Free Essay Example

Sample details Pages: 7 Words: 2104 Downloads: 5 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Topic: Impact of human capital on financial performance of the insurance companies in Pakistan; State life efu. Abstract Don’t waste time! Our writers will create an original "Impact of human capital on financial performance of the insurance companies in Pakistan; State life efu." essay for you Create order The focus of this study is to examine the significance of the human capital on the financial performance of the insurance sectors in Pakistan. The back bone of this study is the secondary data comprised financial statement of insuranceà ¢Ã¢â€š ¬Ã¢â€ž ¢s companies and literature review. The result will show the human capital effect will have a positive impact on the insurance companies. This paper will proceed as follows. The first section will cover the literature review on insurance company. Afterwards conceptual framework will be presented on the basis of conceptual framework and its constructs propositions will be covered. Finally discussion and significance of this study in practical and academic perspective will be presented. Keyword: Human capital (Independent variable), financial performance (Dependent variable). Literature review: In the most recent research suggest that human capital refers to the human capabilities, education, experience and skills and particularly the characteristics of top managers affect firm outcomes. (Finkelstein Hambrick, 1996;Huselid, 1995;Pennings et al., 1998;Wright, Smart, McMahon, 1995). Investment in human capital is widely believed to improve the performance of employees. [Arthur, 1994; Bishop 1994; Boselie, Paauwe and Jansen, 2001; Gelderblom and de konting, 1996; Huselid, 1995; MacDuffie, 1995]. Many researchers have tried to explain the importance of human capital in various industry sectors. The empirical literature expose that human capital is one of the important and valuable strategic assets. (Hayton, 2005). The internal structure capital contains innovation generated by the research and development teams, policies and internal environment etc. (Guthrie Petty, 2000). Human capital is very important which creates values for the organization. (Royal and Oà ¢Ã¢â€š ¬Ã¢â€ž ¢Donnell,2008). The companies which have well and efficient stock of human capital have competitive advantage and these companies may have better capability to make strategic decision in turbulent business environment. Many multinational companies (MNCà ¢Ã¢â€š ¬Ã¢â€ž ¢s) has huge budget on employees in the form of professional training and workers compensation benefits to enhance the intellectual abilities. Furthermore, many firms have failed to invest on employees for enhancing the motivation and loyalty of workers which put their success and survival at risk. [De Pablos (2003)] Human capital has one of the import components of intellectual capital for raising the efficiency and effectiveness of employees. (De Pablos, 2003). Although human capital has many positive benefits, it represents costs to firms as well. For example, the value of graduates from the top institutions in the external labor market is likely high, particularly shortly after their graduations (Bierman Gely, 1995). Partners own the most human capital in a firm and have the largest stakes in using the firms resources to the greatest advantage. One of the responsibilities of partners is to help develop the knowledge of other employees of the firm, particularly its associates. For example, associates at law firms need to learn internal routines, the idiosyncrasies of important clients, nuances in the application of law, and more. Building associates knowledge necessitates that partners leverage their own knowledge, particularly their tacit knowledge (Baron Kreps, 1999). Tacit knowledge is revealed through its application and can only be acquired through its practice (Grant, 1996). Thus, transferring tacit ability is a slow and complicated process (Teece et al., 1997) that entails using the knowledge (Lei, Hitt, Bettis, 1996). Another researcher has said that human capital has positive relationship with firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance. Companies which have better human capital efficiency have better financial performance. (Bontis et al. 2000). According to the resources, performance difference across firms can be attributed to the variance in the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s resources and capabilities. Resources are very valuable, unique and difficult to imitate can show the basis for firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s competitive advantage. (Amit Schoemaker, 1993; Barney, 1991). It is the human capabilities which increases or decreases the organizational performance especially the financial performance of the organizations. Leadership has an effect on the financial performance and the climate of the organizations (Bas A. S. Koene, Ad L. W. Vogelaar and Joseph L. Soeters (2002)). Severeral studies also have been conducted to measure the performance of the insurance compnies. For instance; Sloan, A and Conover, J.(1998) collected that operational status of insurers do not reflex the profitability of being insured but public coverage have little bit impact on profitability of insurance companies. In addition, insurance companies must have to diversify their investment and use effective hedging techniques which help them to create better financial revenues. In turn, these competing advantages produce positive returns (Peteraf, 1993). Most of the less factual tests of the resource-based view that have been conducted have backing positive, straightforward effects of assets (cf.Miller Shamsie, 1996;Pennings, Lee, van Witteloostuijn, 1998). However, scholars argue that resources form the basis of firm strategies (e.g.,Barney, 1991) and are critical in the implementation of those strategies as well (Schoenecker Cooper, 1998). Performance is the important function of the organization to manage all the resources of the organization in different ways and to gain the competitive edge (Sri Iswati, Muslich Anshori, 2007). To convert the performance of the organization into monetary terms is called financial performance. Researcher defined intellectual capital as a knowledge that can establish the value of the organizations (Edvinsson and Malone, 1997). Firm performance, was defined as the ratio of net income to total firm revenue. These data were derived from a profitability index reported annually by theAmerican Lawyer, the API, which is the ratio of profits per partner to revenue per lawyer and is à ¢Ã¢â€š ¬Ã…“an expression of how effectively a firm converts revenue into partner profitsà ¢Ã¢â€š ¬Ã‚  (Brill, 1987: 16). The effect of firm size was controlled through the dependent variable (profits adjusted for total revenues). However, we included three other variables to control for their potential effects on firm performance, our dependent variable. These were large corporate clients, clients in new markets, and mode of market entry. Learning complex forms of knowledge requires face-to-face communications between partners and associates (Lane Lubatkin, 1998). Thus, partners must work with associates to transfer tacit knowledge. Junior and senior employees (associates with one or more partners) are assigned to teams that work on major projects for clients (Maister, 1993). In this way, the partners knowledge and capabilities are leveraged and associates also gain tacit and, often, firm-specific knowledge. Therefore it is very important link between the utilization of human capital and the performance of the organization (Lahteenmaki et al, 1998; Baird And Meshoulan, 1998). Just like other intellectual capital the capabilities of the human resource or the strategic human resource cannot be seen on the balance sheet (Tomer, 1987; Analoui, 1998b). Background of Insurance: The concept of insurance, according to (Gollier C., 2003), involves capital from many insured firms in order to pay for deficits which can occur to these things. The purpose of insurance is to protect the financial stability of an individual, company or other stuff in the case of deficit. Insurance can be explained from view point of discipline, including laws, economics, history, actuarial science, risk theory and sociology. It is equitable transfer of the risk from one object to another, in transaction for a premium. (Rejda, 2008). History of insurance is very old, in other words insurance appears to have some sort of link with human society. Romans and Greeks started the origins of health and life insurance back in 600 AD when they established guilds called à ¢Ã¢â€š ¬Ã…“benevolent societiesà ¢Ã¢â€š ¬Ã‚  which look after the families who lost their relatives. (John, 1961). A researcher found a significant relationship with the financial performance of the organization and the sturutural capital in Malaysian firm and concluding that the investment in intellectual capital especially in the structural capital grows the competitive edge of that firm (Bontis et al., 2000). Internal structural capital therefore includes items such as strategy, patents, and brand names. Finally relational capital captures relationships with third parties, such as customers and suppliers (Bontis, 2001). If IC is linked to firm performance, firms and investors would benefit from this disclosure. However other barriers to disclosure exist such as the cost of obtaining information on intangibles, or the perceived loss of competitive advantage with disclosure (Vergauwen et al., 2007). Financial performance is the main objective and the main tool of every entity. So every firm wants to increase its financial performance by different ways. By financial performance we mean that it is the monetary measuring of the results of firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s processes and operations e.g. return on equity, assets, investment etc (Business Dictionary). However, the number of multinational firms slips from 77 in 1947 to 25 in 1972 due to political unpredictability and separation of East Pakistan (Talha, 2007; Khan, 2007). Insurance in (Pakistan): The government of Pakistan inaugurated the office of insurance in April 1948. The main aim of this sector is to check the affairs related to the insurance sector. Main features of insurance ordinance, 2000: The insurance business has been divided into two main divisions, Life Insurance Business; and Non-Life Insurance Business. Each of these two divisions has further been divided into various categories. Funds for the life insurance and as well as for the non-life insurance firms have been jumped from Rs. 100 million to Rs. 150 million and from Rs. 40 million to Rs. 80 million appropriately. Punitive provisions for conflicts the insurance laws have been made stricter. Plan has been made for the firms of an Insurance Ombudsman who shall have the right to examine mal-administration of insurance firms and to amend grievances of the insurers. Provision has been made for the constitution of an Insurance Tribunal which shall have civil as well as scandals. Administration of the insurance law has been made more sufficient by giving to the Commission powers of investigate and issuance of directives. The minimum solvency margin has not been fixed and is to be prescribed under the rules from time to time. Limited provisions have been made for the development of a small conflicts resolution committee for speedy settlement of minor cases. For the last few decades, Pakistani life insurance companies have shown positive result which not only creates the employment opportunities but also increase the business activities in the economy. However financial statistics has shown that in Pakistan the growth of life insurance companies as these firms comprises 52% and 69% share of all (life plus non insurance life) insurance markets in the form of net premiums. (Insurance Year Book, 2007) In addition the premium result was jumped by 36%, therefore it shows remarkable progress in life insurance department of Pakistan. (Insurance Year Book, 2007) In Pakistan insurance sectors act as financial intermediaries. Insurance companies includes private and public that involves the companies which provides life, marriage, health and many other forms of insurance. Pakistanà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial sector has revealed the positive flexibility to a face macroeconomic environment and global developments. (State Bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s Financial Stability Review 2008-09). The size of the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial sectors that are Banks, Non-Bank Financial Institutions, Microfinance Sectors, and Central Depository of National Savings, the Insurance area, and financial providers, in terms of things or assets, has shoot up to Rs 8.2 trillion during the end of June 2009 from Rs 7.1 trillion in the end of December 2007. The record analyzes the developments in 2008 and during the first six months of 2009 (State Bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s Financial Stability Review 2008-09). Further this analyze insure us that the insurance underwriting cycle may play a vital role in influencing insurance premium growth rates. (Chen et al. 2009) has expressed that profitability of insurance companies decreased with the increased in equity ratio. In addition, insurance industries must have to diversify their investment and use effective hedging techniques which will help them to generate better financial revenue. For the last few decades, Pakistani life insurance companies have shown positive result which not only creates the employment opportunities but also increase the business activities in the economy. However financial statistics has shown that in Pakistan the growth of life insurance companies as these firms comprises 52% and 69% share of all (life plus non insurance life) insurance markets in the form of net premiums. (Insurance Year Book, 2007) In addition the premium result was jumped by 36%, therefore it shows remarkable progress in life insurance department of Pakistan. (Insurance Year Book, 2007) In the consideration of life insurance industry is an important debate for the regulators and rules makers to support the sector in achieving their goals so that desirable result can be achieved in the sector of insurance sectors in Pakistan. The focus in this research is on the performance effects of human capital, the leveraging of that capital and as well as the interaction of human capital with the firm strategy. Moreover, this research contributes the mutual expertise ideas on the resource based view of the organizations. Specifically, it will target the effects of human capital on organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance and importantly, illuminates how resources, such as human capital, moderate the relationship with service and geographic diversification strategies and firm performance.

Argumentative Essay On Fast Food - 2000 Words

The fast food industry provides quick, cheap, and easy access to foods that in the customers opinion, is very delicious, and affordable, however this food which millions of people around the world are constantly consuming, could actually cause major health problems, and weight gain in the long run. Major fast food companies throughout the world know what they are doing when it comes to marketing towards all types of people. Some people will find numerous different things to blame for the epidemic of fast food making individuals overweight. In recent research on, or discussions of the fast food industry having an effect on peoples health, a controversial issue has been raised, and that is the fact that this problem affects not only†¦show more content†¦The issue of accessibility is very important, because without fast food being easily available for people to eat, we would not have nearly as many complications with health and obesity due to individuals over-eating foods whic h they should not. A study which had been done in Detroit to determine the frequency of residents going out, and dining at restaurants, and to show which of those trips were fast food establishments. Within this study it shows that, Sixty percent of respondents reported traveling to a restaurant at least once per week, and the majority of those trips were to nearby fast food restaurants. (Eckert, Vojnovic). In this quote, it displays how many people truly dedicate the majority of their meals to fast food, only because that is the only thing which is easily accessible to them. Additionally, the availability of fast food to the consumer must be understood because in the They say I say article, Dont blame the eater, the author similarly references the effect this has on society. The author writes, Drive down any through frame in America, and I guarantee youll see one of our countrys more than 13,000 McDonalds restaurants. Now drive back up the block and try to find someplace to buy a grapefruit.(Zinczenko 463). Essentially, this quote means that there is such an abundance of fast food restaurants throughout America, that it is more or less the only option that individuals will have to grab a quick bite to eat on aShow MoreRelatedArgumentative Essay On Fast Food1040 Words   |  5 Pages 1997). Nowadays fast food and junk food consumption has become increasingly popular because it is quicker, more convenient, and generally cheaper than purchasing healthy foods. However, the more we eat, the more it is taking a toll on our health nationwide. According to the Center for Science in the Public Interest (2010), an unhealthy diet contributes to approximately 678,000 deaths each year in the United States alone. Today I would like to talk about the contents of the food that we consume,Read MoreArgumentative Essay On Fast Food1766 Words   |  8 PagesAmericans have access to fatty foods at all times of the day and at a low and or affordable cost. People fail to realiz e that there is a major concern with the amount of sugar, salt, and fat rich foods that are consumed on a daily basis. Now, one might ask, why are fast foods so addicting? What is in these hyperpalatable foods that we just can’t seem to refuse to pass on? Hyperpalatable foods are rich in sugar, sodium, fats, and overall good looking and tasting foods. Why should we or anyone careRead MoreArgumentative Essay About Fast Food Industry1359 Words   |  6 Pageseconomy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number ofRead MoreArgumentative Ess ays About Obesity1560 Words   |  7 Pagesthemselves to get that far into bad health(obesity)? (might be more of a Psychology question though..) 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The Two-Minute Speech Free Essays

Lasting roughly over two minutes, the Gettysburg Address is one of the best known speeches in American history. In the Gettysburg Address, author Abraham Lincoln puts hope into the hearts of Americans of a new nation brought up from the ashes of the American Civil War and the noble men that fought to preserve its belief in liberty and the equality of all men. We will write a custom essay sample on The Two-Minute Speech or any similar topic only for you Order Now Lincoln’s words deliver a sense of unity and wholehearted purpose among Americans in his Gettysburg Address. In the first paragraph, Lincoln states his belief that â€Å"all men are created equal†, an allusion to the Constitution. He is asserting that freedom of all men, including slaves, is backed by the law of the land. Lincoln never uses the words â€Å"I† or â€Å"you† to address his audience, but instead uses â€Å"we†, â€Å"our†, and â€Å"us†, to establish ethos and connect with the crowd before him and Americans in general–the North and the South. Moreover, he repeatedly says â€Å"we† throughout his speech to emphasize his goal for unity. In the third sentence of the third paragraph, Lincoln uses parallelism in â€Å"little† vs. â€Å"long† and â€Å"we say† vs. â€Å"they did† to make a point that the fight to defend their country’s values of liberty and freedom from their soldiers will not be forgotten. Again he reveres their nobility in the first sentence of the same paragraph , repeating â€Å"we cannot† in front of â€Å"dedicate†, â€Å"consecrate†, and â€Å"hallow† (â€Å"this groundâ€Å"), using hyphens between each statement to create emphasis. Lincoln builds up to his ultimate message, the climax of the paper: That Americans shall make it their duty to see that the rights of man which Union soldiers so righteously defended shall never again be neglected. He goes on by addressing â€Å"the great task remaining before [them]†, which is â€Å"that†¦we† give as much devotion to the cause as those who died for it, â€Å"that we highly resolve that these dead shall not have died in vain†, and â€Å"that this nation†¦shall have a new birth of freedom†, creating, with this use of anaphora, and intensity that makes his listeners feel proud while also giving them a sense of purpose/cause. Finally, Lincoln uses asyndeton to close off his speech by affirming that government â€Å"of the people, by the people, for the people, shall not perish from the earth†, promising a  brighter future. Lincoln’s Gettysburg Address reassured Americans that their soldiers did not die in vein, for the freedom and liberty of man would never cease to be defended. How to cite The Two-Minute Speech, Papers

Teaching Integrated Marketing Communication

Question: Discuss about the Teaching Integrated Marketing Communication. Answer: Introduction The purpose of this report is to analyze the case study namely Cadbury Picnic- Rebuilding the Brand. In this case, Cadbury has implemented a marketing communication plan in order to rebuild the 58 years old brand Picnic. The previous marketing campaign for this product was Deliciously Ugly. Thereafter, Picnic, its not Picnic was the marketing campaign implemented by Cadbury in order to communicate with the consumers. This report will evaluate the implemented marketing communication plan and will identify the key issues of the same (Chitty 2011). Moreover, this report will consist of efficient recommendations in order to mitigate the potential issues of this communication plan. Here, two academic articles will be evaluated in order to give theoretical justification of the marketing movement. Case Summary According to the case study, Australian consumers consume 4.7 kg confectionery annually. Therefore, it can be said that confectionary market of Australia is one of the popular snack food in Australian market. In this market scenario, Cadbury Pty Ltd has 47 per cent market share in chocolate confectionary market. The case study emphasizes the oldest brand of Cadbury namely Picnic and its marketing communication strategy. Previously, the company was conducting marketing communication with the tag line of Deliciously Ugly. However, during the five years span of 2000 to 2008, the brand losses its sales and eventually declined by the target market (Chitty 2011). Three market forces such as competition, distribution channel and changing trend of snacks products influenced the reason behind this sales fall. In order to rebrand the product, Cadbury has implemented a new marketing communication strategy with the tag line Picnic, its not Picnic. This marketing communication was focused to build an emotional attachment with the targeted consumers. Here, Cadbury encourages the consumers to make their own television advertisements while having Picnic. The product was difficult to consume, as this is not an on the go kind of chocolate stick. This marketing communication was initiated in order to encourage the consumers to try it. They would consume the product while a commercial conversation. This marketing movement was initiated in order to promote personal experience of the consumers. The potential threat of this marketing communication was consumers may not entertain the companys approach of making own advertisement. Thus, the company could have face difficulties due to lack of commercial contents. Key Communication Issue The previous marketing communication of Cadbury was Deliciously Ugly, which was proven to be successful in competitive market. However, the changing trend of snack products has led Picnic to the declining stage of product life cycle. The key issue has been emphasized in this case study is increasing market competition. During this period, Snicker was the biggest competitor of Cadbury Picnic. Marketing communication is a process of communicating with the consumers with relevant information (Dahl, Eagle and Low 2015). The major issue with Picnic that it was not an on the go chocolate bar. People may face difficulties to have Picnic while they are walking or attending a business conference. However, quality and flavor of the product was not at all an issue for the consumers. In this situation, it was difficult for Cadbury to maintain sustainable profitability for the product. Other Communication Issues According to the case study, there were many challenges that have prevented Picnic from conducting sustainable business. The first issue was it is not an on the go chocolate bar and consumers faces messy issues while consuming the product. The ingredients were used in this product makes it sticky and unmanageable. Consumers may like the taste and quality of the product, as it was much better than other products. In order to gain competitive advantage, it is highly important to maintain the product quality (Hollensen 2015). However, the products key features prevented a regular purchase. The second issue of the marketing communication was promotional activities. Here, the company had implemented a low pricing strategy in order to retain new and existing consumers (Samu and Wymer 2014). However, providing random promotional offers were tend the consumers to purchase the product at low price. In this era of competitiveness, confectionary industry gives combo purchase offers, which is a globally acknowledge communication strategy. However, Cadbury was not able to provide such promotional offers sue to the previous agreement with Schweppes. In order to overcome the potential challenges, the company has implemented the next marketing communication strategy, which is known as Picnic, its not Picnic. This marketing campaign was focused to encourage the consumers to make their own commercial advertisement. Here, there was a potential threat, which may have led the company towards shortfall of commercial advertisement (Petersen, Kushwaha and Kumar 2015). Linking with Lecture Topic In lecture topics, the move to the digital platform is the most relevant discussion with this case study. In this case, Cadbury has faced a set of potential issues with its primary marketing communication strategy (Luxton, Reid and Mavondo 2015). Therefore, the company has implemented the new marketing communication strategy in order to communicate with the target market. The transition of marketing communication from traditional to digital process shows that it directly relevant with the lecture topic Digital and Social Media, Chapter three and four. Here, the use of digital marketing has been emphasized. The goal of Cadbury was to encourage the consumers to make their own TV advertisement while having a Cadbury Picnic chocolate bar. In this case, the potential issues were promotional activities, market competition and trend of confectionary products. Therefore, the marketing movement of the company was initiated in order to reach to the consumers with innovative strategy. Here, the consumers need to have a computer with webcam and a piece of Picnic bar. In this manner, they would be able to share their personal experience, when they are having Picnic chocolate. The consumers will be able to create web link of the TV advertisement and can post the link onto the social media website in order to attract audience (Berthon, Pitt and Watson 2015). Therefore, it directly linked with the lecture topic, which discusses about the digital marketing through social media platform. The concept illustrated in this lecture topic is the process of utilizing the digital platform in order to influence mass audience. In order to influence mass audience, it is highly important to identify the most efficient online platform. Here, the company has selected television and social media as the most appropriate social media platform (Gong and Tsai 2016). Through these digital platforms, the company has given opportunity to the consumers to share their personal experience while having Picnic chocolate. Academic Article Links The purpose of this journal article is to examine the integrated marketing communication. Moreover, this journal article emphasizes the concept of integrated marketing communication and process of social media marketing (Dahl, Eagle and Low 2015). On the other hand, the given case study of Cadbury shows that the company has utilized digital marketing strategy using television and social media website. The aim of the company was to communicate with the consumers of Picnic chocolate in order to build an emotional attachment with the consumers (Kim 2016). Therefore, it can be said that the theoretical framework of this journal article is relevant with the given case study of Cadbury. The purpose of this journal article is to investigate the impact of various messages that can be sent via marketing communication. Here, the importance of efficient information has been evaluated (Samu and Wymer 2014). In case of Cadbury, the company has pass on the information about the product called Picnic. The company has highlighted the main attribute of the product in order to influence buying behavior of the consumers. In case of Cadbury, the company was facing issues about the products attributes (Fedorko et al. 2015). Consumers were found it difficult to consume Picnic chocolate bar due to its unmanageable attribute. Therefore, the company has simply pass on a message concerning the difficulties that consumers may face while having Picnic. The company has communicate with the consumers by stating that it is difficult to consume Picnic while working, but it would be fun to try it. Therefore, it can be said that this journal article and its findings are relevant with the given case study of Cadbury. Decisions Required The case study shows that market competition is the key issue of Picnic. Therefore, the company has taken the approach of changing the marketing communication strategy. The newly formed marketing communication strategy was for attracting the consumers towards the brand. The strategy was efficient, as it was a big success for the company (Segal and Giacobbe 2015). However, the company would improve the strategy by giving the opportunity to the consumers to make customized advertisement without tampering its originality. For example, the company would incorporate efficient auto customization through which consumers can record high quality video for the television advertisement. The decision of telecasting the advertisement on television was good. However, the company would have focus on the video quality in order to improve the brand image. In order to entertain all the consumers, the company has planned to telecast one advertisement for once. It helps the company to avoid repetitive telecasting of digitalized content. Here, the company would allow the consumers to share the video post through social media website (Bandyopadhyay 2016). However, the company has only given the opportunity to share the link of television advertisement through social media website. Allowing the consumers to post the video through their social media account would help the company to engage word-of-mouth marketing strategy, which is an efficient marketing communication strategy (Jrvinen, Tllmen and Karjaluoto 2015). In this manner, the company would be able to dominate competitors like Snicker and would gain competitive advantages in an efficient manner. Proposed Solutions In order to solve the potential issues of Cadbury, it would be beneficial to communicate with the consumers directly. Here, the company should conduct outdoor campaign with the current marketing communication campaign. The outdoor marketing communication would help the company to increase sales volume within short time span (Van Huyssteen, Strydom and Rudansky-Kloppers 2015). Moreover, the company should deliver a clear message to the consumers in order to emphasize key attributes of the product called Picnic. When it comes to the issue of market competition, the company should conduct efficient promotional offers. However, the company should not provide frequent offer of low pricing benefit (Raval 2016). The company should take step against the legal barrier for which the company is unable to provide combo offers. In this manner, the company would be able to introduce efficient promotional offers and at the same time, the company would be able to maintain profitability as well. The major problem faced by Cadbury was poor communication with the consumers. The previous communication strategy was repetitive and therefore, consumers are no more interested to buy the product. It is highly important to mention the cause behind which consumers should buy the product (Wu 2016). Therefore, the company should focus on the information or message of the marketing communication strategy. The company has given opportunity to the consumers to share the link of TV advertisement through social media platform (Sozinova and Fokina 2015). Here, the company should allow the consumers to share the video that they have created through the companys website. It would help the company to gain advantage continuously from the commercial videos effortlessly. Conclusion While concluding, it can be said that this case study is a good example of transaction from traditional marketing communication to contemporary marketing communication process. Apart from that, the use of digital platform in marketing communication has been emphasized in this case study. Apart from that, this case study shows that how marketers can enhance emotional attachment with the consumers in order to rebuild a particular brand. This marketing communication strategy was not just to make commercial advertisement. It was also for increasing sales of the product during the campaign. Therefore, it can be said that this case study shows the way in which communication with the consumers can be enhanced. Bibliography Bandyopadhyay, S., 2016. A Case Study of Teaching Integrated Marketing Communication Using an Innovative Group Internship Project.International Journal for Innovation Education and Research,3(2) Berthon, P., Pitt, L.F. and Watson, R.T., 2015. 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Pearson Education Jrvinen, J., Tllmen, A. and Karjaluoto, H., 2015. Web analytics and social media monitoring in industrial marketing: Tools for improving marketing communication measurement. InMarketing Dynamism Sustainability: Things Change, Things Stay the Same(pp. 477-486). Springer International Publishing Kim, K., 2016. The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46 Petersen, J.A., Kushwaha, T. and Kumar, V., 2015. Marketing communication strategies and consumer financial decision making: The role of national culture.Journal of Marketing,79(1), pp.44-63 Raval, M.B., 2016. A Study of Advertising Standards Council of India (Asci) and its Regulatory Role Towards Curbing Unethical Marketing Communication with Specific Reference to the Portrayal of Women by Advertisers.International Journal of Scientific Research,5(1) Samu, S. and Wymer, W. 2014, "Cause marketing communications",European Journal of Marketing,vol. 48, no. 7/8, pp. 1333-1353 Segal, M.N. and Giacobbe, R.W., 2015. Scope of Marketing Communication in a Developing Nation: An Empirical Analysis of Managerial Practices and Perceptions. InProceedings of the 1993 World Marketing Congress(pp. 318-321). Springer International Publishing Sozinova, A.A. and Fokina, O.V., 2015. Special aspects of studying the internet as a marketing communication channel of the service industry.Mediterranean Journal of Social Sciences,6(4), p.139 Van Huyssteen, N., Strydom, J.W. and Rudansky-Kloppers, S., 2015. Online marketing communication tools used by guest houses in Pretoria, South Africa.African Journal of Science, Technology, Innovation and Development,7(4), pp.313-322 Wu, C.W., 2016, July. The Empirical Study Of City Marketing Strategies and Performance. In2016 Global Marketing Conference at Hong Kong(pp. 1709-1709)